Website Performance Analysis and Search Engine Optimization (SEO)

Website Performance Analysis and Search Engine Optimization (SEO) has come to mean a lot of things to a lot of people.  In the strictest sense, SEO is about the design strategies that one can implement to improve a website's natural search engine ranking.

SEO can also be quite overwhelming, due to the number of factors involved - including the basic design elements of the site, the way search engines work, to the basic trends of customers. 

Monthly Overview Reports

Keep an eye on the traffic with an overview of the statistics for your site emailed directly to you each month. Highlights of this overview include:

• Visits
• Page Views
• Average Time on Site
• Bounce Rate
• Traffic Sources
• Content Overview
• Keyword Search Terms/Phrases

By keeping an eye on the broad statistics on a monthly basis, we will be able to give a more comprehensive analysis of the results each quarter.

Quarterly Detailed Analysis Reports

WebIXI will provide members of the Website Performance Analysis Program a detailed analysis report each quarter that will include the following features:

• Ranking Results - We will run a rank report to see where your site comes up in the natural search results in multiple search engines (such as Google, Yahoo, and Ask.com). These results will be saved each quarter, to see if your rankings have increased or decreased each quarter

• Competitor Analysis - It is important to make sure that we keep an eye on the competition as well. We will analyze where your competition comes up in the natural search rankings off the decided keywords
• Analysis of Link Popularity - This report will find out exactly what sites link to your site (and your competitor's) throughout the internet.
• Site Review and Analysis - A detailed analysis of the current keywords, metatags/descriptions, and search terms used by actual users.
• Modifications to Keywords - After reviewing how your keywords are performing, and the actual search terms people are using to find your site, we will modify the keywords based upon the results and market trends.
• Resubmittal to Search Engines - After we have modified the keywords, we will resubmit your site to the search engines in order to keep your site in front of each search engine each quarter and maintain the traffic results.
• Quarterly Meeting - We will schedule a meeting each quarter to sit down and go through the report with you at your convenience! Although this is not required, we highly recommend that you take advantage of the meeting, so that you can fully understand how your site is performing for you!

Other Website Performance Analysis Benefits

In addition to the monthly overview and quarterly detailed analysis reports, members of WebIXI's Website Performance Analysis Program will also receive the following benefits:

• Quarterly Website Audit- It is not enough to get visitors to come to your site. You must also make sure they do not leave straight away due to annoyances such as broken links, missing images, untitled pages, slow loading pages, and other such errors. We will scan your website on a quarterly bases to review for such errors on each page of your site, in order to catch and fix problematic areas
• Monitoring Uptime - Members enrolled in the Website Performance Analysis Program will be able to get alerts by email or cell phone whenever the site is down or not working properly. A report is run every 8 hours to determine if your site is working and available to customers, and will report to you if there is a problem. A scan can be run in shorter time increments for an additional charge.