| Your website can be beautiful, but before you begin to address the look and feel you must address where you want the site to take you -- the most critical step in the design of a website is to define its purpose. IXI will discuss with you your online objectives and map out a design that will address those objectives. The requirements analysis will define what we want the site to accomplish. When we sit down with you, a year after designing your site, we need to address whether the site has been successful. By defining the site's objectives, and delineating the requirements to meet those objectives, we'll have a benchmark against which to measure. |
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To begin planning your site, we'll meet with you to complete the Website Development Worksheet . This document is a detailed roadmap that will enable us to remain focused on several things:
Website Objectives.
Common Website Objectives include:
. Advertising products & services
. Selling products & services
. Customer service & support
. Product and corporate information
. Creating brand awareness
Website Design Considerations
. Search Engine Friendliness
. Encourage Repeat Traffic
. Viral Marketing Elements
. Leverage Sales Force
. Incorporate Permission Marketing
. Encourage Customer Loyalty
. Incorporate "Stickiness",
( encouraging visitors to stay a while)
Website Target Markets
With these critical elements in mind, IXI will set out to dazzle you with a beautiful design -- a look and feel that will incorporate functionality, professionalism and the unique personality of your organization.
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